The moment right before we feed our pets was the inspiration—when Fido is obedient, eager, and totally dependent on us. It is the sort of moment we look forward to each day and it can represent so much about our relationships with our pets.
PetSmart was even willing to go further and used this emotional platform to strengthen their commitment to charity by providing a meal to a pet in nearby shelter for every bag of Good Natured pet food that is purchased.
